Positive app ratings are like the essential vitamins and nutrients that help to keep an app healthy for months and even years at a time. And if your team is even somewhat focused on the long-term aspects of the mobile app, then you’ll undoubtedly come across many of the tricky issues associated with asking users for their rating.
You may find that some of the traditional methods of asking users for their rating have either died out or annoyed users to death – while some of the more modern strategies have proven to be new-and-improved. We’ve combined the best of both worlds for you and listed the Top 5 Creative Ways to Ask Users to Rate Your App.
1. Target your “honeymoon” users and ask them for the full five stars
Acquiring consistently high App Store ratings is a sizzling-hot priority for those iOS apps which you hope will maintain long-term visibility in the mobile space. And when you want to maximize the probability of receiving those five star ratings – you have to go straight to your app’s happiest users. But your happiest users won’t necessarily be your newest, oldest or most active users.
Instead, they’ll likely be the users who are still in the “honeymoon phase” of using your app. Depending on your app’s category, this short period can range from just a few days to several weeks. It may only be after a user has opened your app 10 times over the course of a week.
It’s a certain sweet spot that occurs when particular users have just barely become acclimated to the fixation of using your app. With a little luck, these segmented users will be soaring at a peak emotional state in regards to their overall outlook on your app – and should be the users who are most-willing to provide your app with the five star ratings that you require.
2. Make them feel great (even if just temporarily) and they’ll return the favor
It’s the oldest “sales trick” in existence. And luckily for us, it’s easily transferable to the mobile marketplace. The age-old tactic of making customers feel an emotion in order to influence them into taking action still works wonders today.
But in our case, we simply want users to go through the short and sweet yet somewhat problematic process of rating an app.
To do this, making your mobile users feel something before reviewing your app is a time-tested strategy that blends marketing with psychology and converts app users into app reviewers.
Can you offer select users a special incentive that only they were chosen to receive, in exchange for a five star app rating? How about a complimentary upgrade to premium for a limited time only – but only if they rate your app within the next 29 minutes? Conjuring a wonderful incentive based on the lifetime value of a user is an excellent strategy for asking users to rate your app.
NOTE: This kind of incentive may or may not escape Apple’s review process…if it does you are lucky and you can gain some really good ratings. But still you can surely try this for Google Play Store Apps.
3. Kill the fakeness surrounding your ask by being transparent, funny and blatantly honest instead
The majority of apps ask for their users’ rating in a highly conservative, safe and almost “forced” sort of way which can occasionally turn off a lot of the younger, up-and-coming millennial mobile-users.
Instead of interrupting users with needy in-app popups that practically beg for your positive review – a simple but honest message stating that you’d like to cut to the chase and get your five star app rating out of the way can sometimes work flawlessly with the right user demographic.
4. Hit them with the ask after they’ve already done something else for you (the Ben Franklin Effect)
Psychology dictates that people are much more likely to do something for you after they’ve already done something that you’ve asked for. According to the Benjamin Franklin effect, this could mean something as simple as asking your users to update the app and then asking them to rate it as well. Or, after purchasing an in-app upgrade, they’d also be in a significantly better position to rate it positively afterwards.
5. Make your users’ emotionally invest in the app
The greatest, surefire way to ask users to rate your app is to do so after ensuring that they’ve emotionally invested in your app beforehand. It’s those little, repetitive behaviors and gamified mechanisms of the app that will keep users coming back for more and more. People love getting into habits (whether good or bad), and hate straying from them once acquired. It’s the entire team’s job to ensure that an app will be highly “investable” to the consumer. And once someone has become emotionally invested in a mobile app – getting them to positively rate your app becomes so much easier.
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