To some, a CRM is an overpriced email solution–like Outlook on steroids. To others, it’s a toolbox for keeping your business present in the eyes of your existing customers as well as on the radar of potential clients.

The world of CRM applications can get a bit cloudy if you don’t know what you’re looking for. While all CRMs are designed to manage your relationships with customers, some tend to favor certain aspects of your business.

There are CRMs designed to manage leads, others are better suited for contacts, and still, others place more emphasis on conversions.

Regardless of the reason you chose your CRM application, it’s important to find ways to maximize its potential.

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